7 Proven ways to Increase Your Website’s Conversion Rate

Whenever it is about boosting your website’s conversion rate, most of our focus shifts to the efforts we have already made to increase conversion or lead. Each website is developed uniquely. While some are more focused on repeated retention, some others are focused on the conversion rate. Whatever is the case, every website wants to generate leads.Basically, a conversion rate is termed as a website function that is based on the website’s usability, brand name, incoming traffic, and many more. In this blog post, we will tell you the conversion rate meaning and how to increase the lead conversion rate!The only thing you need to ensure is that you read the entire blog to understand everything.Today, every top website design services in USA try to create a mobile-friendly website because your mobile generates half of the total internet traffic. Getting traffic from any source to your website is great, but if nobody from that traffic buys your services, then it’s wrong.There are supposed to be 4 main issues:

First, the traffic is inorganic
Second, the website design and content layout is boring
Third, your website is slow in the process
Fourth, your services aren’t good to buy
If your website falls under any of these issues, then lead generation is surely a tough task for you. But, if you solve these issues, the conversion rate of the website might increase if you follow best practices.

What is Conversion Rate Optimization?

Conversion rate optimization (CRO) means the number of people buying your products and services. For example, if your website has 1000 visitors a day, and only 1 out of those 1000 buys your products, the CRO is 0.001.“Technically speaking, the average CRO of any website is between 1 to 3% a month!”If your website’s CRO is more than 3%, then please mention your conversion rate optimization tips with us in the comment section below. However, it is less than 1%, then you need to improve the design of your content, you need to write better content, and you have to focus more on impressing the visitors.In order to increase the conversion rate, you need to focus on running CRO campaigns on your site so that the visitors turn into buyers. As the buyers, increase, you will be able to collect more data from them that will help you to learn about the products and services they want.This acts as a CRO funnel that comes under the sales funnel of online marketing & selling.

How to Check Conversion Rate Metric?

Regardless of whether you’ve got an eCommerce website or service providing site, dealing with your online business’ means promoting and monitoring a lot of various factors in order to decide if your CRO is good or not!In both kinds of websites, you prefer to check the click-through rate on the CTA (call-to-action buttons) you have used on the web pages. If this rate is good, then your CRO will also be good.Driving high engagement rates with substantial returns from impressions and clicks is a good website earning model. You will do everything to achieve this; otherwise, your competitors will swallow the whole market.“In order to increase CRO, you need to focus on several conversion rate metrics. Some of them are Traffic sources, New visitor conversion rate, Return visitor conversion rate, Interactions per visit, Value per visit, Cost per conversion, Bounce rate, and Exit pages.”It never matters what goals you have from your website. The only thing that matters is you want more visitors, more customers, and you are able to sell more products.Note: This conversion rate metric report is based on Neil Patel’s observation on thousands of US-based websites.

How to Increase Lead Conversion Rate?

Basically, increase conversion rate meaning refers to the growing conversion rate of a website accessed from laptops, desktops, smartphones, tablets, etc.Here are some of the tips to increase website conversion rate:

Add video to landing pages
Deploy designated landing pages for ads
Add CTAs to key pages, Use progressive forms
Build a chatbot
Integrate CRM software with Live Chat Use pop-ins
Personalize the user experience
Collect and analyze visitor data
Assess your current conversion funnel
Build trust with reviews and testimonials
Make site navigation simple and seamless
Improve page load time
Offer various payment options
Try a single column layout
Monitor ready-to-buy consumers on social media

There are few things which we have learned today, i.e., CRO – conversion rate meaning, ways to increase the conversion rate of a website, factors on which conversion rate metric depends, and tips to increase the conversion rate.Now, I have a question for you, and I suppose that you can answer it well after learning piles of things from today’s post.Can the website conversion rate become two-digit, i.e., 11%, 15%, etc?Answer me in the comment section below!

Common Mistakes In Home Loan EMI Calculations

Home loans are complex yet worthwhile products as they offer you a chance to own your dream home. There are, however, a few mistakes that people make while making their home loan EMI calculations. Understand and avoid the same to make better financial choices.

1. People don’t undertake extensive research.

Any potential borrower can go online and find out important details from reliable third-party websites. Bank websites also promote their own products and services. There are also ample other websites that offer home loan EMI calculators in India . In addition, they also offer sophisticated financial advice on home loan calculations. Availing these services help you to understand the potential expenses that you are normally unaware about.

2. Factor in the minor expenses.

There are several expenses included in the home loan calculations, some of which are trivial and don’t seem to be important enough today. However, they are sizable collectively. Hence, it is important to take them into account from the start. Here are a few examples of such minor yet relevant expenses:

• Stamp duty
• Processing fees
• Additional expenses during the loan term such as prepayment penalties, switching charges

When you use the home loan calculator in India , include these amounts in your principal amount before you calculate your EMI.

3. People rush to seal the deal.

Most borrowers are in a hurry to complete this process. There is nothing wrong with that; however, in a hurry, they tend to ignore important details. Some of these include:

• Credit Score: People understand that their credit score affects the loan in more ways than one. Yet, people don’t take the time to improve it before applying for a loan. This small step is crucial for loan approval and better interest rates.

• Negotiating Interest Rates: You can negotiate the interest rates with the home loan officers. This practice is neither announced nor encouraged. But, people who are patient enough to ask and negotiate can avail it.

• Terms and Conditions: Very few people attempt to understand the terms and conditions for the loan. This document includes quite a few important conditions for the home loan. For example, most people opt for fixed interest rates, assuming they remain unchanged. Yet, the fact is that it is higher than floating interest rates and susceptible to change over a period of time.

Most investors and business owners, who avail home loan services frequently for their businesses, understand these principles and incorporate them. Thus, it is important to examine your loan applications, credit scores, repayment strategies and relations with banking officers to get the best results possible.

Getting started with Selenium


To start with selenium webdriver, you need to have the following items installed on your machine.

JDK (java 1.8 preferable)

Selenium libraries (Nowadays there is single jar ‘selenium-server-standalone.jar’ is enough unlike earlier period where we need to install multiple jars),

Browser drivers (.exe of chrome driver, ie driver, gecko driver)

Eclipse IDE

Now that you have downloaded the minimum required elements to start writing selenium code, so let’s start by setting up the environment:

Now select a java project:

Give the project name and finish.
Now configure the build path where you need to set your downloaded libraries i.e. selenium jar files, also need to set JDK and JRE path in the java compiler section. Right-click on your project and build path and configure build path.

Now select the libraries tab above and click add external jars. Add your downloaded selenium jars here:

Also now don’t forget to set your compliance level as per your JDK and JRE version.
For all your latest version of selenium, make sure the compliance level under the java compiler section must be set to java 1.8 or above. Ignoring this might lead to a “class not found” run time exception during running your selenium test script.

Now that you have set libraries and compliance levels, it’s time to write your first selenium code using java.
Right-click on your project and select create a new class.

Give it a name, check “public static void main..” , click finish. You are creating a sample test, where we are not using any testNG, cucumber, or maven therefore we need to include public static void main in our first class to run the test as the java execution will begin through the class where the main method is defined. In subsequent lectures, when we use testNG, cucumber, Maven, we will not use or include the main method as our execution will be taken care of by testNG or cucumber.

Now it’s time to write our first test script which simply opens the browser and navigate to the site specified in the script. We’ll write the code and understand the meaning of each one of them.
In our class, first include the required packages and classes which come with selenium libraries.

Now at class level, that is inside the class but before the main method, declare a webdriver instance variable:

Webdriver driver;

Now inside our main method, write code to set system property:

Here setProperty method is accepting two parameters in the form of key and value. The first one is the string parameter in which we are telling that we are going to use a chrome driver, and the second is also a string parameter where we are placing an entire path till the driver’s exe.
Now in the next line, we’ve initialized the driver with chromeDriver. This piece of the line will open the chrome browser upon execution. Now our browser is open, and we want to navigate to any site. This task will be done by driver.get(“”); method. So driver.get(“”) will land us to the specified URL.

INTERVIEW TIP: Why we cannot write Webdriver driver=new Webdriver();

Since webdriver is an interface therefore we can create its instance variable but cannot create its object. i.e. we cannot write Webdriver driver=new Webdriver(); this will throw error. We can rather write Webdriver driver =new FirefoxDriver(); or Webdriver driver=new ChromeDriver(); or Webdriver driver =new InternetExplorerDriver(); These FirefoxDriver, ChromeDriver, and InternetExplorerDriver are the actual classes which implement the webdriver interface and provide implementation to its methods. So we are assigning the instance variable of webdriver to its implementation classes.


In this lecture, we’ve installed basic minimum items required for running and executing our first selenium script. We’ve installed JDK, eclipse, selenium libraries, drivers exe’s for browsers. We’ve created a java project, set all the libraries in our project’ build path, created a class, and imported the packages and classes needed to execute our test script. We’ve written the code to set system property, initialized our driver object, open the browser, and finally lands at the site specified in the driver.get(“”).