Why Selenium has an edge over other automation tools

Selenium is an open source set of libraries initially developed by ThoughtWorks. These libraries can be used with java, ruby, C#, perl, and other programming languages to interact with the web browser. Over time, selenium has evolved and became a widely used automation tool attributed to the wide community base which contributed to its enhancement, maintenance, and scalability. Thus selenium has gained an edge over other commercial tools available in the market. Getting started with selenium is easy and no commercial cost is involved for using selenium. It is free and easy to use. But unlike other commercial tools, it does not provide any UI to ease the automation. User has to write code even for slightest of web operation.

Components of selenium are :

RC
GRID
IDE
WEB DRIVER.

GRID and WEB DRIVER are the most commonly used components of selenium these days. Selenium RC became obsolete and replaced by webdriver. In Selenium RC, there used to be a separate server that acts as an interface between browser and selenium commands. On the other hand in selenium webdriver, a specific browser driver is initialized and invoked by webdriver object and executes selenium command without having anything acting in between.

Selenium Grid gives us the flexibility to execute our automation tests on various browsers, platforms, and operating systems. Visit our article SELENIUM GRID on how to create hub and nodes, define desired capabilities, and invoke remote web driver to execute automation tests on remote machines using selenium grid. Selenium IDE was used for record and playback.

Selenium support wide range of platforms and browsers. Below is the list of operating systems supported by selenium:

WINDOWS
MAC OS
LINUX

Below is the list of browsers supported by selenium:

CHROME
IE
FIREFOX
OPERA
EDGE
SAFARI

You can download selenium libraries from: Download selenium

You might be wondering when the selenium automation comes into the picture after seeing the below high-level life cycle
But it is not always at the end of the SDLC phase or during the testing phase. We’ll come to it in later posts.

In a nutshell, selenium webdriver is an interface that is used to interact with the browser. It is a collection of classes and comes in the form of a jar. It can be bound with any programming language like java, ruby , perl, C# to perform operations on browsers. Any web component which displays on the browser can be operated upon by a webdriver object. Out of the numerous operations performed by webdriver on web elements of a web page, some basic operations include inputting into text fields, clicking buttons, selecting radio buttons, click, right click, double click, mouse hover, drag and drop, a selection from dropdown, switching between the windows, and frames, handling alerts. Selenium web driver provides APIs and libraries to handle different aspects of web components.

How To Negotiate For Better Home Loan Rates In India?

When looking for a loan, you should understand that you are the customer. You are what financial institutes want. They need to give you the loan. This is the right attitude to have when you begin considering home loan rates and various lenders. Most borrowers over-extend their time in research and application. Therefore, they end up in a situation, where they believe that they don’t have a choice but to sign on the dotted line. There are smart and strategic ways to get lower interest rates on housing loans, though. Understand your value and try implementing some the following ideas:

• Look around

When you plan to buy a new property, you need to contact a lot of lenders. Banks and housing finance companies should know that they are not your only option. Several lenders create customized house loan packages with the home loan interest rates that you will accept. Your acceptability is important to get you as a customer. If they understand that you are not desperate and are looking for a mortgage partner that is agreeable, they may offer the best home loan interest rates that they can and you will be in a position to accept or reject as you have multiple options. Both, interest rates and home loan companies in India, are very competitive. You should know how to use this fact to your advantage.

• Hire a broker

After you check out the market, you must approach select housing finance companies in India via a certified agent or broker. This establishes a stronger sense of competition. There are benefits and limits to this approach, though. Brokerage expenses get added to the list of potential expenses; however, it is well worth it if you are considering a sizable number of lenders for a housing loan. You will definitely get the lowest housing loan interest rates in India if you can leverage the relationship of the broker and the lender.

• Monetize your strengths

This seems generic. Yet, in this particular case, it implies that as borrowers, you have several points that can be used to your advantage. So, it is important that you know them to use them well. Here are some examples:

o Credit score: It is a trump card in the hands of right player. Use it well.

o History with the bank: Do you have a long standing account with the bank? It gives your bank a unique and trustworthy insight into your operations and credibility. It can be a great foundation for rewarding negotiations.

o Use your repayment track record well: This implies that you can ask for better home loan rates after signing on the dotted line. It is not impossible. It depends on your proposition and your way of asking.

7 Proven ways to Increase Your Website’s Conversion Rate

Whenever it is about boosting your website’s conversion rate, most of our focus shifts to the efforts we have already made to increase conversion or lead. Each website is developed uniquely. While some are more focused on repeated retention, some others are focused on the conversion rate. Whatever is the case, every website wants to generate leads.Basically, a conversion rate is termed as a website function that is based on the website’s usability, brand name, incoming traffic, and many more. In this blog post, we will tell you the conversion rate meaning and how to increase the lead conversion rate!The only thing you need to ensure is that you read the entire blog to understand everything.Today, every top website design services in USA try to create a mobile-friendly website because your mobile generates half of the total internet traffic. Getting traffic from any source to your website is great, but if nobody from that traffic buys your services, then it’s wrong.There are supposed to be 4 main issues:

First, the traffic is inorganic
Second, the website design and content layout is boring
Third, your website is slow in the process
Fourth, your services aren’t good to buy
If your website falls under any of these issues, then lead generation is surely a tough task for you. But, if you solve these issues, the conversion rate of the website might increase if you follow best practices.

What is Conversion Rate Optimization?

Conversion rate optimization (CRO) means the number of people buying your products and services. For example, if your website has 1000 visitors a day, and only 1 out of those 1000 buys your products, the CRO is 0.001.“Technically speaking, the average CRO of any website is between 1 to 3% a month!”If your website’s CRO is more than 3%, then please mention your conversion rate optimization tips with us in the comment section below. However, it is less than 1%, then you need to improve the design of your content, you need to write better content, and you have to focus more on impressing the visitors.In order to increase the conversion rate, you need to focus on running CRO campaigns on your site so that the visitors turn into buyers. As the buyers, increase, you will be able to collect more data from them that will help you to learn about the products and services they want.This acts as a CRO funnel that comes under the sales funnel of online marketing & selling.

How to Check Conversion Rate Metric?

Regardless of whether you’ve got an eCommerce website or service providing site, dealing with your online business’ means promoting and monitoring a lot of various factors in order to decide if your CRO is good or not!In both kinds of websites, you prefer to check the click-through rate on the CTA (call-to-action buttons) you have used on the web pages. If this rate is good, then your CRO will also be good.Driving high engagement rates with substantial returns from impressions and clicks is a good website earning model. You will do everything to achieve this; otherwise, your competitors will swallow the whole market.“In order to increase CRO, you need to focus on several conversion rate metrics. Some of them are Traffic sources, New visitor conversion rate, Return visitor conversion rate, Interactions per visit, Value per visit, Cost per conversion, Bounce rate, and Exit pages.”It never matters what goals you have from your website. The only thing that matters is you want more visitors, more customers, and you are able to sell more products.Note: This conversion rate metric report is based on Neil Patel’s observation on thousands of US-based websites.

How to Increase Lead Conversion Rate?

Basically, increase conversion rate meaning refers to the growing conversion rate of a website accessed from laptops, desktops, smartphones, tablets, etc.Here are some of the tips to increase website conversion rate:

Add video to landing pages
Deploy designated landing pages for ads
Add CTAs to key pages, Use progressive forms
Build a chatbot
Integrate CRM software with Live Chat Use pop-ins
Personalize the user experience
Collect and analyze visitor data
Assess your current conversion funnel
Build trust with reviews and testimonials
Make site navigation simple and seamless
Improve page load time
Offer various payment options
Try a single column layout
Monitor ready-to-buy consumers on social media
Conclusion

There are few things which we have learned today, i.e., CRO – conversion rate meaning, ways to increase the conversion rate of a website, factors on which conversion rate metric depends, and tips to increase the conversion rate.Now, I have a question for you, and I suppose that you can answer it well after learning piles of things from today’s post.Can the website conversion rate become two-digit, i.e., 11%, 15%, etc?Answer me in the comment section below!